Dr. Rob Garcia, The Warrior Strategist

Dr. Rob Garcia, The Warrior Strategist
Powerful Life and Business Strategies

Thursday, March 21, 2019

You Dont Need SEO or FB Ads.....You Need.....................

This post will lose me a few friends.

I'm ok with that. As a strategist, my job is to tell you guys what works in the field. Sometimes you need to take an unpopular position in order to advance your cause and clients.

I see a lot of business owners taking the "lowest hanging fruit" approach to getting exposure. They hire an SEO "expert" for Google placement and then spend hundreds or thousands in FB ads that get them a few sales and website visits.

This is a TERRIBLE early stage strategy.

You don't have an audience built yet. No one knows who you are. Its the reason why I went YEARS creating business Ebooks and having zero sales. I did FB ads. None of it mattered.

SEO and FB ads are WORTHLESS until you have an audience. 

Read that again. It might save you THOUSANDS of dollars.

The better strategy is audience building actions so that when people DO see you in FB ads and look you up on Google, they already know you. This creates familiarity and trust.

By now I know a few of you are white knuckling and probably saying a few choice words my direction. I'm ok with that. Try this strategy instead:

                                  


SEO does have a strategic purpose, but its LATER in the game, not right out the gate. FB ads are also effective but NOT for unknowns.

1. Build audience first
2. Get high end engagement
3. Enact SEO and FB ad strategy (my recommendation is Patrick Burt for SEO, guy is a rock star)

Patrick Burt contact info: LINK

To find out more about how to build your audience, check out Tactical CEQ, my course on building celebrity business experts. Our next class is in 4 weeks. For 6 weeks, I teach you how to conduct better social media, recruit influencers to promote you, get media appearances, and MUCH MORE.



Here is the curriculum:




To get on the list for our next group course, email me to set up your FREE call to see if its a good fit.
LINK


Thats it for this week.




Have you checked out the Warrior Strategist YT channel yet? TONS of high value business training.



                                                                                LINK





Friday, March 15, 2019

Why I Walked Away From the "Gurus"

I've always loved the idea of the superstars of entrepreneurship and coaching. The rock stars. The rags to riches stories.

But in the last 3 years, I have taken a hard pass on many of the biggest names out there.
I became disillusioned by several slithery behaviors that really turned me off from many of them.

*The overnight success story that lied about her launch income, fabricated stories about her "million dollar company" and has PAGES of complaints about how bad her program is. Her solution? To block anyone that dares question her

*The guy that started with 12 dating sites filled with bots and set it up so there was zero customer service and no way to get a refund once you paid with a credit card. Took this initial cash influx to rent a mansion and shoot the most hated video on Youtube. Completely focused on "lifestyle marketing" and I have yet to see ONE PERSON that has bought his program and been successful

*Hosts events all over the world and pays to have big names associated with him. The event is a high pressure sale fest and once people buy, they are pressured to purchase a more expensive upsell with VERY poorly produced content and materials. The biggest red flag is that this guy HIRED SOMEONE to monitor Reddit and deletes or argue with anyone that writes anything bad about him

I had both Gary V and Grant C on my Facebook but to be honest, I didnt need 193 selfies a week in my feed with poorly thought out "inspirational quotes" that look like they were crafted by a 3rd grader.

Gary's book was SURPRISINGLY good. Grant's was wonderfully mediocre.

I'm not saying that these guys aren't good at what they do, I just need higher level thinkers in my world.

So for the past 3 years, I have taken a sabbatical from the gurus. I havent bought ANYTHING from them. I have instead learned from the next generation of entrepreneurs I have been lucky enough to meet and get to know. I have invested in several of them, supported them, used them as examples during speaking gigs and more.


Desislava Dobreva - Branding

Jillian Sandoval - Spiritual Based Business Coaching

Chris Burns - High Energy Coaching

Chris Hoffman - Time Management and Productivity

Kyree Oliver - Business Strategies and Writing Expert

Richard Kaufman - Inspirational Coaching and Resilience Expert

Tucker Bearden - Meaningful Life Impact Coach and Speaker

Marshal Gillen - Storytelling Expert and Visibility Pro

Patrick Kirby - NonProfit Training Expert

I'm sure there are high end gurus out there that still have the ability to create change in people's lives. But for now, I feel like they aren't strong enough to lead me. Everything feels like a cash grab with no real intent of impact. So for now, Ill focus on the people above that are out doing REAL THINGS for people. - Rob



Did you get a chance to check out my Youtube channel yet?
I have a TON of great business resources to help you in business like this one that teaches diagramming. (click on the pic to watch)

LINK

Thursday, February 28, 2019

4 VERY Powerful Media Coverage Techniques

So last night I may have lost it a little.

I was having a salacious night of guzzling fancy boxed wine and did a Facebook Live that went WAY past free content level.

I went into paid client level. A cardinal sin in my industry. Because my content is categorized in four tiers.

And DAMNED if I didnt go into Gold Tier.

So you lucked out. You learn the things I teach paying clients. The ways that I secured 70+ media interviews plus some REALLY inside stuff.

Its time to realize that media has changed. Steve Olsner summed it up best:

TV - Youtube
Radio - Podcasts
Newspapers - Blogs

Adapt to the digital age and CONQUER. There are TONS of new ways to get coverage at little or NO cost.

Enjoy this info, seriously this is about $1000 worth of training, resources, and guidance.

And its yours free.

#winwiththewarrior

Pinkies Out, Bitches. We Fancy. 




Need MORE Warrior Strategist? More media, MORE SALES, MORE INCOME? 

Check out my Youtube Channel full of amazing business tactics and fun! 


Watch it HERE: Rob the Warrior Strategist Youtube Channel








Sunday, February 17, 2019

How to Restore Your Entrepreneurial Self Esteem

How are you?

Its the Warrior Strategist! Its been a few weeks since I have blogged. As a commitment to helping people, I am focusing on writing new content that REALLY impacts my audience.

Today Ill be talking about your self esteem.

We are a tough breed. We choose to take risks, create the life of our dreams, and endure YEARS of ridicule, judgement, and shit talking from family, spouses and peers.

It takes a toll.


"Why don't you get a day job, your little hobby isn't that profitable"

"Just quit, you aren't cut out for this"

"That's a stupid idea, no one cares"

Ever hear any of these gems? For me, its CONSTANT. Even after cutting out a lot of shitty people.

Your self esteem is important. Its how you show up. Its how you present yourself to your audience. Here is how you can build yourself up when you DON'T feel your best.

1. Eliminate negative self talk - Dont call yourself names and don't let negative phrases circulate internally. Life Coach Sara Cruz told me a really good technique. She identifies these phrases when they appear and says out loud, "Not Useful." I LOVE THIS.



Sara Cruz Facebook: LINK
if you need AMAZING marketing 
research or a life changing coach.
Sara Cruz is a freaking moon goddess. 

2. Spend more time with positive people - We all have Tiggers and Eeyors.

I only associate with Tiggers. The people that are as excited about my business as I am .
When you surround yourself with whiners and complainers, they start to seep into your soul and infect you. Dont let them.

3. Adopt a fitness routine - Fitness leads to higher self perception, better energy, more aesthetically pleasing photos and better sex. Why WOULDNT you want all this? Even if its something small like walking your dog three times a week, commit to regular exercise or gym visits and watch your self esteem rise.

Remember to take care of yourself, pay attention to how you perceive your business and your efforts. Love yourself and remember to celebrate all you have done.


Till next time - Rob the Warrior Strategist
You were put here to win. NEVER forget that.




Did you know I have a Youtube channel
devoted to business strategies, income and life mastery?
Subscribe here: WARRIOR STRATEGIST CHANNEL










Monday, January 14, 2019

How Influencer Marshal Gillen Took Over San Diego!!

For all entrepreneurs, visibility is what we crave to reach our highest levels of success. This is the story of how one motivated guy put himself on the map.

I have been an entrepreneur for 14 years, 3 of them full time. I see a LOT of cocky, arrogant, "fake experts" offering me the "six figure blueprint" that always seems to lead to a Clickfunnels upsell.



But one day, I caught a Facebook Live. Some guy that was in good shape with a really high amount of energy was teaching how to maximize engagement between groups and your personal feed on FB.

There was something different about this guy. He was friendly, wasn't trying to sell anything, and he genuinely CARED about his audience and helping them find success.

His name? Marshal Gillen.


Marshal was interesting. He had moved to SD from the midwest because he knew that his destiny was far greater than his environment and upbringing.

That sounds familiar.

Marshal was working in a bar but knew that he had more to offer people. So one day he went live in Facebook and elbowed his way to the front of the line digitally. That was a few years ago.

A week ago, I attended Marshal's second event. It was PACKED.





Understand something. Marshal is now ESTABLISHED> He has high level influencers like Sami Drissi and Stephen DeLa Cruz going to his events and has built a VERY sizable global audience.

So how does this happen? How does an unknown go to a completely new city and make themself famous in their industry? Here is the Warrior Strategist Breakdown:

1. Consistency - Marshal goes live OFTEN and teaches really engaging and useful content that you can implement IMMEDIATELY

2. Energy - Marshal is VERY high energy with that goofy, young guy "I still have hope" flicker in his eyes and a big smile. He's fun to watch and you can see in his body language that he LOVES what he does.

3. Approachability - Marshal moved to a huge apartment in downtown San Diego, has clients around the globe but is still that guy that will come over to your house to play video games and drink your beer (You owe me a sixer of Coors Light, Gillen)

4. High Level Branding - Marshal made himself his brand. He acts like a celebrity, has a healthy amount of humility and is a great promoter for himself and others.

If you need help getting yourself on the map, reach out to Marshal. I'm VERY glad I did. - Rob the Warrior Strategist

Marshal's FB: LINK








Sunday, August 6, 2017

Success Lessons From A High School Dropout Turned PhD

I woke up today with a renewed sense of purpose. As the sunlight beamed through my blinds in San Diego, I reflected on what my life had become. 

*An inbox of potential clients requesting proposals from me, wanting to purchase business and life strategies

*My magazine, SHIFT Advanced Life Design now has a following and readers that LOVE my articles about high level performers in all industries




*My new book on speed learning, The Next Level Supercharged racing up the Amazon rankings and people sending me pics on Facebook of them holding it and giving testimonials about the efficacy of the techniques



*Finally identifying my tribe and making amazing business relationships with CEOs, vets, NYT best selling authors and coaches around the world

*Waking up to media requests for interviews, and speaking requests from schools and colleges

Still blown away by these opportunities. 


It wasn’t always like this.

In fact, ten years ago, you would have had a VERY hard time telling me that
this was possible.

I’ve always been a fighter.

Growing up in a low income household filled with drugs and crime was tough. But I endured. My grandmother and aunt took me in when they could and provided normalcy but my learning disability and lack of hope took root and I failed out of high school. Then 2 colleges.

By 19, I was sleeping on the floor, couldn’t afford meat, and had lost my job.

I joined the Air Force, finished college, and moved to San Diego.

By 30, I was living in a tiny, dark studio, STRUGGLING with my doctoral studies. I was eating moldy tuna fish sandwiches, my relationship had ended, and my self esteem was at an all time low. I was pretty much like Bradley Cooper at the beginning of Limitless. 


I wanted to write this today to detail EXACTLY what I did to go from one extreme to another.

Because I want YOU to have these opportunities.

You might be in a place in life wondering, “Where did it go wrong? I went to school, I raised a family, I lived with integrity, why am I SO UNFULLFILLED?”

The answer to this question is that you never discovered your purpose.

You probably never wrote down your talents, you never thought about the IMPACT you could make, and never created a strategic plan to CHASE AND CATCH YOUR DREAMS.

There are a ton of “experts” on your Facebook feed every day. Promising you everything under the sun using rented sports cars, dry erase boards with meaningless “lessons” and selling you overpriced, poorly written content that will leave you EVEN further behind after all is said and done.

This is the point where your inner Magnum PI voice says, “What are you selling, Rob?”

Nothing.

Anyone that knows me, knows that I give away 80% of my content. I give away apprenticeships, help mentor people, give gentle nudges in the right direction and don’t need to pitch except in limited offers.

My clients find me

My audience joins my Facebook group (LINK), takes advantage of my high impact freebies (LINK) and overall has a really fun time working with me. 

My message resonates with them and they want action TODAY. I don't need gimmicks, dry erase boards or to spam your email.

So here are my best practices that can help you FIND YOUR PURPOSE.

1. Isolate your strengths and outsource your weaknesses.

I sat down with paper and wrote down my greatest areas of achievement. I was a pretty good writer, good with people and awful at graphic design. By isolating what I was good at and what needed work, I focused on the area of highest aptitude.

For my graphic design work, I hired a pro designer. Trying to do it all WASTES TIME.

2. Develop your mindset and discipline.

Remember that you are better than your circumstances. Farrah Grey grew up in the poverty ridden projects of Chicago and sold his first company………at age 8.

Develop your habits and constantly feed your mind by listening to business podcasts, reading articles to help you grow and learning from experts. If you need help finding REALLY good content, my ENTIRE catalog of SHIFT magazines are FREE to read here: LINK

You can learn from Navy SEALs, best selling authors, and the best coaches IN INDUSTRY for free!

3. Upgrade everything.

Challenge yourself to work at your best level. Start distancing yourself from negative friends and people that complain all the time. Hire someone to make you branded graphics and SHOWCASE YOUR EXPERTISE in something.

Read Limitless and realize that your ONLY roadblocks in life are in your mind.
Your life, your relationships, your residence, your income and your job are ALL results from your choices. So make it a habit to think about DIRECT and CONCENTRATED actions to make better choices. Sorry to get all Matrix on you but its true.

If I didn’t imagine a better life for myself, I would STILL be in Eureka, probably working in a bowling alley, fat and lonely, wishing something would happen.


4. TAKE ACTION.

Your life doesn’t change until you commit to DOING SOMETHING. Not next week, not sometime, not as a stupid New Year’s Resolution. I don’t wait till Jan to make a commitment to lose weight, I train just as hard in June as I do in Jan. Its about TAKING ACTION.

*Hire a coach to help you “see” blind spots
*Ask for feedback about yourself and what you should be doing
*Look past my internal fears and realize that YOU CAN HELP SOMEONE END THEIR PAIN. That alone should inspire you to action

*Create a schedule and a plan for EVERY week and stick to it
*On paper, write out your best future self and start journaling (this is a GREAT guide for how to do it: LINK  )
*Create balance. Incorporate fitness, family, nutrition, fun, and REWARDS into your venture


In closing, remember three things:

1. You’re smarter than you have ever let yourself believe.

2. The only people that will judge you are the ones that NEVER achieve.

3. Your mind will either keep you paralyzed with fear, constantly being caught in the false web of safety OR you can develop it to create your HIGHEST levels of performance and optimism.

Your consciousness controls your mind, your mind controls your body but YOU control your consciousness. I know it sounds very Dr. Strange, but once I realized this concept, things started working out. REALLY WELL.

Need help finding your path? Find me at www.yournextlevelofsuccess.com. Lets talk. – Rob the Warrior Strategist. 


Friday, July 14, 2017

How I Conquered My Learning Disability


  I’ve always been unbelievably bad at academia. My ninth grade report card was Ds and Fs. I failed out of high school my senior year and had to go to continuation school. I just couldn’t focus nor find interest in most subjects that didn’t involve reading about fun things.

The first college I attended, I took 2 classes. I earned a D and an F. The next college I went to, I ended up failing out of as well.

I enlisted in the military after getting a VERY high score on the ASVAB, the test measuring aptitude for military jobs. In military technical school, I learned bomber avionic fundamentals and was reprimanded several times for failing tests. I came as close as you possibly can to failing out of school yet again, but barely passed.

I had a learning disability. A processing disorder that doesn’t let me connect things like a “normal” person. My brain and attention LITERALLY shut off within 40 seconds if I am not completely involved in what I am doing. You can imagine how delightful this is for relationships and jobs.

My instructors constantly made fun of me, a pool was set up so they could bet on when I would fail out, and my eventual supervisors told me I was the dumbest person they had ever met, and that I was wasting my time going back to college during active duty.

I refocused on my studies, and realized something. Once I had a goal (you have to have a degree to become an officer), I could focus and learn.

My goal to become an Air Force Officer outweighed my limited attention span.

I ended up moving to SD and was hired as an Engineering teacher.

Let’s stop for a minute and consider this. I never passed Pre-Algebra. Never took my SATs, never got an Engineering degree and now I’m going to teach it to high school kids??

I then figured out that by reading the curriculum heavily, creating the projects first, and then making diagrams, that this stuff was doable.

I ended up getting my Masters and then a Doctorate in Education. What changed?

The way that I learned.

I used my learning teams more. Drew diagrams for everything. Asked more questions. Balanced my own happiness into my studies by working out, listening to comedy and hanging out with my funniest friends.

This is a diagram I drew. 





Yes, there’s a minotaur surfing. Yes there’s a talking shark. Jet plane and pine trees. This diagram shows the doctoral path and kept me in the right mindset to finish. Childish? Yes. Idiotic? Possibly. Tell that to the 50% of people that let their stress levels get high enough so they quit the program. Maybe everyone should be drawing minotaurs.


I knew that establishing my “Why” early on would help keep me focused during the tough times that break most people.

What was my Why?

If I could finish a Doctorate, I could inspire thousands that ANYTHING is possible.

I was conferred on Oct 19th, 2013 after 6.5 years of hell. Foreclosure notices, no money, no loans left, a relationship ending, and sometimes eating tuna fish on moldy bread. I took a picture of this day to remind me that things WOULD get better.



The final test of these techniques, my mental black belt, if you will, came when my boss in the Reserves said that they were sending me to military tactical data links school.

Imagine computer networking design………

For EVERY piece of military equipment in the US arsenal in EVERY branch of service.
I was more than terrified, but I signed up. These are two standard diagrams I found online.


I can actually read and understand these. Seriously. 




I went to the Joint Interoperability Center at Ft Bragg for the Basic Tactical Data Links Course.

Vets from all four branches of service were there, plus civilian defense contractors. I immediately realized on Day 1, that I would have to use every damn trick I knew and invented a few new ones. The basic course was a week long, one test at the end. It covered about 1200 pages of material. Eight hours a day. 122 slide Powerpoints from instructors that literally traveled the world teaching this stuff.



Here is how I did it:
1. Establish why. (This training pays a LOT on the outside/its necessary for my military requirements/if I fail, I go back to the unit with stigma)


2. Accurately assess the situation:
Cons:
*Most everyone was Active Duty and had experience working with these systems for YEARS. I was a Reservist in uniform 36 days a year, and have NEVER worked with any of this stuff. I’m learning this stuff from scratch.

*Learning disability that tunes out anyone that starts lecturing after 40 seconds.

*This stuff is LEGIT hard. Its an unbelievable firehose of systems, programming, military operational orders written in a condensed format and more.

*Oh great, I not only have to learn Air Force, but Army, Marines, Navy, Foreign Service setups and more.

Pros:
*I’m a speed learning expert. I have written a book on it, lectured in colleges, and teach PhD students how to use my techniques to crush their programs.

*I don’t have the limitations of soft ass people. I can give up basic comforts, devote HOURS a night and early morning to study, and have a work ethic that drops most people.

*I have the diligence of a complete psychopath. I take freezing cold showers daily, and once I have a committed desire for success, I cannot be denied.

*I have read Limitless obsessively and have also brought safe and natural brain drugs with me.

*I know how to supercharge my intelligence into a high learning state (jumping jacks plus cold shower plus brain drugs plus no breakfast plus about 100mg of caffeine)

I passed.

Then they upped the ante. The Advanced Course was legendary because it was something like 8 tests in two weeks covering everything from basic plus a TON of new content plus a group presentation. Fail two tests in a row and you’re gone. Fail any two tests in the series and you’re gone.

Bring it.

I was motivated walking around Bragg seeing Green Berets, Rangers and conventional Army doing PT at 5am in huge formations.

I buckled down. We formed study groups. I committed 3-5 hours a day studying EVERY DAY. Weekend off? I studied 8-10 hours a day. I drew diagrams, I made lists, I asked instructors about difficult concepts. I found Marines that were experts and pinged them for knowledge.

I created a ritual for tests, instead of fearing test day, I aggressively charged in. I didn’t engage in any of the negative comments many others did, didn’t complain, just took cold showers, studied and loudly played Paradise City by Guns and Roses when driving to school.

I passed all my tests first time. Then I got the call. “You’re signed up for the Planner’s Course. It’s harder than Advanced but you’ll be ok, you have a Doctorate.”

If Advanced was a nightmare, Planner’s Course was tactical damnation.

Not only would I have to take everything I had learned, I would have to pass a series of tests at high levels of comprehension at the PLANNING level. Our curriculum involved taking EVERY system from all four branches and creating a network architecture for a full scale multinational war.


In two weeks. So not only did we have to study like animals for all our tests, we had to plan a war, and create an OPTASKLINK for the whole thing. The OPTASKLINK is the document that lists every system in use and how they are connected. Its considered the hardest technical document in the entire project. Guess who had to write this 6-9 page monstrosity?

This is one page of an OPTASKLINK. It was created by the Devil. 


I asked for the damn thing. If I’m going down in flames, I’m going HARD.

I tapped my team more, drew HUGE diagrams on dry erase boards, even Googling topics that weren’t clear. I didn’t drink, barely had time to work out, just OBSESSIVELY got into it, FELT the process and grew.

We passed. Our presentation was strong, not perfect but strong. I got about 88% of the OPTASKLINK finished which is considered damn near Herculean for one guy. Our instructor caught me in the hallway and commended me for how much I got done.

I came back from Bragg with three certificates in tactical data links and something else I had never known:

Dignity.  






Got questions? Need help designing speed learning techniques for school or work? Contact me at www.yournextlevelofsuccess.com. - Rob