4 Tactics That GREATLY Improved My Company

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It's the ceiling that gets me. Every time. 

I take a nap around 2pm every day. Since I usually wake up at 3-430am daily, I need a mid day power nap to recharge. When I wake up, this is what I see:

I smile every time. You know why? Because the same three thoughts enter my head:

1. Rob, you live in a cool apartment in a great part of town. No more wolf cot, no more dark studio.

2. You are done with your Ed.D, DOCTOR. 

3. You are your own boss. 

Seriously, for 7 years, I lived in a tiny studio. From age 30-37. I BARELY remember any of it because it was doctoral research, reserves, day job, sleep on wolf cot, repeat. 

"Do not envy my decadence"

Once I moved, I started developing business tactics that DRASTICALLY improved my life coaching company and helped me to evolve. I'd like to share my best four to help you in your journey. 

1. Learn to court influencers and offer a 3:1 value ratio

An influencer is someone that can create serious waves for you. They either have a major media platform, thousands of social media contacts, are well known in business, or have some type of high value "hook." Reach out to them and offer to promote them, ask for mentorship, or have an offer of value. Remember, they DO NOT need you, so be interesting and focus on the giving, not the taking, Greedo.

"Not so fast, Solo, Jabba wants ALL your Facebook friends"

2. Celebrate Your Friends/A Rising Tide Lifts All Ships

If you are lucky enough to have an inner circle as I do, focus on THEM first. Every week, I try and do something that directly helps my team. I pay attention if they are having a bad day and I write them internal memos that remind them how awesome they are. In return, they promote our group project, reach out to me, recommend people to me for business, and we all share the wealth as our businesses grow. 

3. Develop Resources

There are SO many tools out there that can shave off HOURS off your schedule. Hootsuite lets you auto-post to your social media. Canva helps you create graphic design related material. Skype can help you coach clients even overseas. Youtube, Blogger and Lulu help you create material so that you can sell content online. Get in the habit of exploring and cataloging whats out there. The more resources you can offer clients, the better you look. 

4. Develop a Fitness/Nutrition Plan

This one is crucial. Fitness will help you have better moods, raise your self esteem and give you a better quality of life. If you exercise a few times a week, cut down on flour and processed foods while eating more veggies and proteins, you will see HUGE changes. Take it to another level and start intermittent fasting (only eating 8 hours in a day) and REALLY see drastic change. 

That about wraps it up for this week, guys, have a great week and get hustling.

Rob

Reverse Engineering Failure and Turning it Into Success

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We have all been there as entrepreneurs. That "OMG, my fears are TAKING OVER MY MIND" moment. 

"OMG, My guidance counselor was right"

It's perfectly normal. We all hit that point where the stupid ass comments from friends and family get in our head:

"Why don't you just get a 9 to 5?"

"You do WHAT?"

"That's ok for a hobby, I guess"

I hit this moment two weeks ago. I had several projects that were coming up, I had a LONG string of failed launches to draw from and I seriously considered just searching for a job and quitting my dreams of being a top life coach in San Diego. 

Here is how I kicked that shit right in the face. I went to Starbucks and wrote down my top five fears. The exact mental scripts that were causing anxiety. Then I wrote down what the scenario ACTUALLY looks like. I'll share the results at the bottom of this post. 

"STOP BEING AFRAID"

1. My new book, The Next Level: Supercharged, will flop BADLY. 

Rationale of Fear: My last 7 books had low sales, barely any media, and are self published. I am on a failure train headed to homelessville. 

Reverse Engineering to Success: My teen book, Teen Juggernaut GOT ME ON THE NEWS. My original version of the Next Level helped a guy learn Mandarin Chinese, who went on to hire me for a year. My book Charter X has helped me CRUSH when pitching schools. Just because they aren't well known books doesn't mean that clients don't LOVE them. Great writer/bad marketer. I can live with that.

2. My online digital product store, Genius Lab, will tank. 

Rationale of Fear: After being laid off from my day job, I spent WEEKS creating well designed PDFs teaching everything from weight loss to speed learning. I hired professional  graphic designers to make them and set up an automated system for payment. Zero sales. Not one. 

Reverse Engineering to Success: How many Facebook ads have you run? Zero. How many times have you promoted Genius Lab when speaking? None. How many mass email campaigns have you run in support of it? None. They cant buy if they don't see it. 

3. There isn't much interest in Blue Dragon.

Rationale of Fear: My company has been around for ten years. We have yet to have a high profit year. Its not a good company, I should see if Wendy's is hiring because I suck as a life coach. 

Reverse Engineering to Success: Since being on my own with no day job (3 months), I have been on radio four times, have been on two podcasts, and have had 4 speaking engagements, I wrote a book, created a magazine in just over a month with 10 writers around the country, released a clothing line, signed up for affiliate marketing, and redid both my website and blog. I am having days of 200% productivity and my clients are amazed at what I am teaching them. 

4. Schools don't care about my educational consulting services.

Rationale of Fear: No schools return my voicemails, faculty is always in meetings, and I cant just show up at a school site. Its impossible to make money as an ed consultant. 

Reverse Engineering to Success: I wrote down the results of the last seven schools that I dealt with, 

School 1 had me speak 3 times and brief staff, plus hired me for a student Pre ASVAB prep

School 2 booked me for three gigs this summer

School 3 brought me in for two lectures

School 4 had me give 2 seminars

School 5 immediately wanted a follow up and a possible permanent consultant job

School 6 had me give a seminar

School 7 offered me a partner radio gig, MY OWN SATELLITE SCHOOL and free marketing

HOW MUCH MORE VALIDATION DO YOU NEED, STUPID? YOU'RE GOOD AT THIS!!! 

5. My online magazine for life coaches, SHIFT, will go nowhere. 

Rationale of Fear: Just like all my projects, SHIFT is a stupid idea and will get possibly 10 readers. (friends and sympathetic family members)

Reverse Engineering to Success: Um, don't you have the support of one of the top podcasters in the COUNTRY helping you? (Can't mention him but he's known for lighting a FIRE). You have a potential audience of vets, coaches, and business owners, PLUS THIS HAS NEVER BEEN DONE> Its going to be AWESOME!!! 

"I AM FILLED WITH POWER......AND TONY ROBBINS..."

So there you have it, A DEADLY effective method of assuaging your fears and building up your self confidence. Oh, and I promised you results:

1. By changing my school strategy, I connected with three huge influencers and got follow up meetings that strongly look like future contracts.

2. By using my books as promotional items, I had three speaking engagements, THIS WEEK ALONE.

3. The magazine is getting very close to being done. It will change the game for life coaching resources. 

Still having trouble building your confidence? I am now offering image and confidence calls that can help you realize your true inner strength. 

30% off this weekend only. - Dr. Rob