#pr, #visibility, #ai, #tech, #sandiego
A colleague of mine in the PR world recently said online that Chat GPT isn't useful at all for PR.
I almost spit up my coffee hearing this silliness. I respect her a lot so I'm not going to identify her. But I will present some info that will definitely make her reflect on her words.
She either has never used it or is just looking at it as a fad. Here's the truth, Chat GPT when used strategically can be DEADLY for PR pros. Here are four ways to use it like a ninja:
Method 1: Press Releases: Chat GPT will create from what you put into it. I picked a REAL client, my buddy that started a fitness and lifestyle company and wrote a big paragraph prompt that was very specific:
"Create a sample press release for a fitness expert client that just released a new lifestyle program. The instructor is a former US Marine turned fitness competitor with decades of experience. The program is a six week nutrition and fitness journey working one on one with the instructor Jeff reiman. The program is called The Reiman Effect. The website url is www.the-reiman-effect.com. The audience is mostly males 25-55 that are miserable in life, need to lose weight or gain muscle and find their happiness again. Include hashtags of #fitness, #reimaneffect, #veteran, #lifestyle.
The press release should have 2 strategies: Getting people to sign up for the Reiman Effect and to attract media to interview Jeff Reiman."
This is what it spit out in 30 seconds:
FOR IMMEDIATE RELEASE
Fitness Expert Jeff Reiman Unveils The Reiman Effect: A Transformative Six-Week Lifestyle Program
SAN DIEGO, CALIFORNIA, [12/31/23] – Today, former US Marine turned fitness competitor, Jeff Reiman, launches The Reiman Effect, a revolutionary six-week nutrition and fitness program designed to guide individuals towards a healthier, happier lifestyle. With decades of fitness experience and a passion for helping others achieve their wellness goals, Reiman's program offers a personalized one-on-one journey to redefine the mind, body, and spirit.
Transform Your Life with The Reiman Effect:
The Reiman Effect isn't just a fitness program; it's a lifestyle overhaul tailored for men aged 25-55 who are seeking a change. Whether you're looking to shed pounds, gain muscle, or simply find joy in life again, Jeff Reiman's program is designed for you. With a blend of military precision and fitness expertise, participants can expect a comprehensive approach that includes personalized nutrition plans, dynamic workouts, and unwavering support.
"I've poured my heart and soul into creating The Reiman Effect. This isn't just about physical transformation; it's about reclaiming control, finding purpose, and living a life that brings genuine happiness," says Jeff Reiman, the creator of The Reiman Effect.
Key Features of The Reiman Effect:
One-on-One Guidance: Each participant works directly with Jeff Reiman, receiving personalized attention and expert advice throughout the six-week program.
Comprehensive Nutrition Plans: Tailored nutrition guidance designed to meet individual goals, with a focus on sustainable, long-term wellness.
Dynamic Workouts: Customized workout routines that evolve with the participant's progress, ensuring a challenging yet achievable fitness journey.
Mental and Emotional Wellness: The Reiman Effect goes beyond the physical, incorporating strategies for mental and emotional well-being to achieve a holistic transformation.
Join The Reiman Effect Today:
Ready to embark on a journey of self-discovery and transformation? Sign up for The Reiman Effect at www.the-reiman-effect.com and take the first step towards a healthier, happier you.
For Media Inquiries and Interviews:
Jeff Reiman is available for media interviews to discuss The Reiman Effect, his unique approach to fitness, and his personal journey from the military to becoming a fitness influencer. To schedule an interview, please contact:
Robert Garcia
Email: editor@shiftlifedesign.com
Social Media Hashtags:
#fitness
#reimaneffect
#veteran
#lifestyle
About Jeff Reiman:
Jeff Reiman is a former US Marine turned fitness competitor with decades of experience in the fitness industry. His passion for helping others achieve their wellness goals led him to create The Reiman Effect, a transformative six-week lifestyle program designed to redefine the mind, body, and spirit.
Method 2: Industry Media. Chat GPT can be used to create databases very fast. Keep in mind, it is NOT current and only goes up to info in 2021. Here was my prompt:
Create a list of fitness and lifestyle magazines that interview and do stories on fitness experts. Create a list of fitness Youtubers that do interviews. Create a list of high view fitness websites that run stories on fitness that would interview Jeff.
Here is what it spit out:
Fitness and Lifestyle Magazines: Men's Health Women's Health Shape Muscle & Fitness Fitness Magazine Health SELF Outside Magazine GQ Fitness Runner's World Fitness YouTubers for Interviews: ATHLEAN-X (Jeff Cavaliere) Scott Herman Fitness FitnessBlender Natacha Océane The Body Coach TV (Joe Wicks) Heidi Somers Obi Vincent Whitney Simmons Jeff Nippard Hannah Bower High-View Fitness Websites for Stories and Interviews: Bodybuilding.com Livestrong.com MyFitnessPal Blog Fitbit Blog Breaking Muscle Greatist STACK Fitness Magazine T-Nation Healthline Fitness
Method 3: Pitches
We now have our press release, a list of potential interview sites and need to get coverage for the client.
Here is the prompt I used:
Taking the information from Jeff's press release, create a media interview pitch that will be sent to reporters, youtubers, and websites that do interviews. Jeff's interview angle will be talking about his own fitness journey as a way to stabilize mental health, his best tips as a medal winning fitness competitor and the benefits for middle aged veterans to start a healthier lifestyle through nutrition and fitness.
Subject: Exclusive Interview Opportunity with Former Marine and Fitness Competitor, Jeff Reiman
Dear [Reporter/YouTuber/Website],
I hope this message finds you well. My name is [Your Name], and I represent Jeff Reiman, a former Marine, fitness competitor, and the creator of the transformative lifestyle program, The Reiman Effect.
We believe Jeff's unique journey from military service to becoming a medal-winning fitness competitor offers a compelling and inspirational story that aligns with your audience's interests. Jeff's personal experiences have not only transformed his own life but have the potential to inspire and guide others on their fitness and wellness journeys.
Interview Angle:
Stabilizing Mental Health through Fitness:
- Jeff has a powerful story about how fitness became his anchor during challenging times, especially after his military service. An interview could delve into how physical activity played a crucial role in stabilizing his mental health and becoming a driving force in his life.
Medal-Winning Fitness Competitor Tips:
- As a seasoned fitness competitor with accolades under his belt, Jeff has valuable insights into what it takes to succeed in the competitive fitness world. An interview could explore his top tips for achieving fitness goals, overcoming obstacles, and maintaining a winning mindset.
Benefits of Fitness for Middle-Aged Veterans:
- With a focus on middle-aged veterans, Jeff can share practical advice on starting a healthier lifestyle through nutrition and fitness. The interview could discuss the unique challenges faced by this demographic and how Jeff's program, The Reiman Effect, is specifically designed to address those challenges.
Why Jeff Reiman:
- Former US Marine with a compelling personal journey.
- Medal-winning fitness competitor with a wealth of experience.
- Creator of The Reiman Effect, a personalized six-week lifestyle program.
- Passionate about helping middle-aged veterans achieve their wellness goals.
Key Points to Cover:
- Jeff's personal fitness journey and its impact on mental health.
- Insights into his fitness competition success and tips for aspiring competitors.
- The benefits and tailored approach of The Reiman Effect for middle-aged veterans.
We believe Jeff's story would resonate with your audience, providing them with practical tips, inspiration, and a unique perspective on fitness and wellness. Jeff is available for interviews at your earliest convenience, and we would be thrilled to coordinate a time that suits your schedule.
Please let us know if you are interested in featuring Jeff Reiman in an interview, and we will gladly provide additional information or coordinate logistics.
Thank you for considering this opportunity, and we look forward to the possibility of collaborating with [Reporter/YouTuber/Website].
Warm regards,
[Your Full Name] [Your Title] [Your Contact Information] [Jeff Reiman's Contact Information]
As you can see, its pretty close to the mark.
So in summary, PR pros have a tremendous asset with Chat GPT.
Here's to the new year! - Rob
PS if YOU want to find out more about Jeff's company, visit www.the-reiman-effect.com
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| Promo photo of author for Jeff's program |
