You Dont Need SEO or FB Ads.....You Need.....................

This post will lose me a few friends.

I'm ok with that. As a strategist, my job is to tell you guys what works in the field. Sometimes you need to take an unpopular position in order to advance your cause and clients.

I see a lot of business owners taking the "lowest hanging fruit" approach to getting exposure. They hire an SEO "expert" for Google placement and then spend hundreds or thousands in FB ads that get them a few sales and website visits.

This is a TERRIBLE early stage strategy.

You don't have an audience built yet. No one knows who you are. Its the reason why I went YEARS creating business Ebooks and having zero sales. I did FB ads. None of it mattered.

SEO and FB ads are WORTHLESS until you have an audience. 

Read that again. It might save you THOUSANDS of dollars.

The better strategy is audience building actions so that when people DO see you in FB ads and look you up on Google, they already know you. This creates familiarity and trust.

By now I know a few of you are white knuckling and probably saying a few choice words my direction. I'm ok with that. Try this strategy instead:

                                  


SEO does have a strategic purpose, but its LATER in the game, not right out the gate. FB ads are also effective but NOT for unknowns.

1. Build audience first
2. Get high end engagement
3. Enact SEO and FB ad strategy (my recommendation is Patrick Burt for SEO, guy is a rock star)

Patrick Burt contact info: LINK

To find out more about how to build your audience, check out Tactical CEQ, my course on building celebrity business experts. Our next class is in 4 weeks. For 6 weeks, I teach you how to conduct better social media, recruit influencers to promote you, get media appearances, and MUCH MORE.



Here is the curriculum:

To get on the list for our next group course, email me to set up your FREE call to see if its a good fit.
LINK


Thats it for this week.




Have you checked out the Warrior Strategist YT channel yet? TONS of high value business training.

                                                                                LINK

Why I Walked Away From the "Gurus"

I've always loved the idea of the superstars of entrepreneurship and coaching. The rock stars. The rags to riches stories.

But in the last 3 years, I have taken a hard pass on many of the biggest names out there.
I became disillusioned by several slithery behaviors that really turned me off from many of them.

*The overnight success story that lied about her launch income, fabricated stories about her "million dollar company" and has PAGES of complaints about how bad her program is. Her solution? To block anyone that dares question her

*The guy that started with 12 dating sites filled with bots and set it up so there was zero customer service and no way to get a refund once you paid with a credit card. Took this initial cash influx to rent a mansion and shoot the most hated video on Youtube. Completely focused on "lifestyle marketing" and I have yet to see ONE PERSON that has bought his program and been successful

*Hosts events all over the world and pays to have big names associated with him. The event is a high pressure sale fest and once people buy, they are pressured to purchase a more expensive upsell with VERY poorly produced content and materials. The biggest red flag is that this guy HIRED SOMEONE to monitor Reddit and deletes or argue with anyone that writes anything bad about him

I had both Gary V and Grant C on my Facebook but to be honest, I didnt need 193 selfies a week in my feed with poorly thought out "inspirational quotes" that look like they were crafted by a 3rd grader.

Gary's book was SURPRISINGLY good. Grant's was wonderfully mediocre.

I'm not saying that these guys aren't good at what they do, I just need higher level thinkers in my world.

So for the past 3 years, I have taken a sabbatical from the gurus. I havent bought ANYTHING from them. I have instead learned from the next generation of entrepreneurs I have been lucky enough to meet and get to know. I have invested in several of them, supported them, used them as examples during speaking gigs and more.

Desislava Dobreva - Branding

Jillian Sandoval - Spiritual Based Business Coaching

Chris Burns - High Energy Coaching

Chris Hoffman - Time Management and Productivity

Kyree Oliver - Business Strategies and Writing Expert

Richard Kaufman - Inspirational Coaching and Resilience Expert

Tucker Bearden - Meaningful Life Impact Coach and Speaker

Marshal Gillen - Storytelling Expert and Visibility Pro

Patrick Kirby - NonProfit Training Expert

I'm sure there are high end gurus out there that still have the ability to create change in people's lives. But for now, I feel like they aren't strong enough to lead me. Everything feels like a cash grab with no real intent of impact. So for now, Ill focus on the people above that are out doing REAL THINGS for people. - Rob



Did you get a chance to check out my Youtube channel yet?
I have a TON of great business resources to help you in business like this one that teaches diagramming. (click on the pic to watch)

LINK