As an entrepreneur you have a responsibility to be ethical in your industry. You only get ONE chance to build trust. Once you lie, cheat or ruin your business reputation, you're pretty much done. Dont give in to a bad decision even if its urgent.
1. Lying About Your Skillset
Apparently there are a lot of "experts" out there with the unicornish "6 and 7 figure blueprint"
Gag.
The funniest part of my day is Google searching half the people I see advertising this crap and it blows my mind how many of them have zero presence. My Linkedin inbox is another hilarious source of overinflated egos and quick buck artists. I checked out the last two people that pitched me numerous times and once I saw they had been in business for less than a year, I was done. It takes time to be an expert. If you have no idea how to do something, you are COMMITTING FRAUD if you charge for it.
2. Pitching Strangers Online
My god, when did THIS become a thing? I pop on Linkedin, and my inbox is FULL of overnight experts who I have never talked to, trying to make an immediate sale. When I ignore them, they keep auto messaging me. Over. And OVER. This is NOT the way to get new clients or leads.
3. Poaching Clients
This happened to a buddy of mine in San Diego recently and it sucks. Now dont get me wrong, we are in a competitive marketplace but there are certain things you shouldnt do. Many times people will come to me for PR help or getting on podcasts. I am more of a "blue ocean" thinker and will always give them what they need, not what they think they need. So if their best interest is served by a morning news appearance, I let them know that Lori Mcneil is the consummate pro for that service. If they need branding, I steer them IMMEDIATELY to Desislava Dobreva's course. Poaching is when you slander another entrepreneur and steal a sale immediately like human garbage. Its bad karma and people WILL find out.
4. Plagiarizing Content
There is no better way to be hated in business than to steal someone's work. Yet it happens ALL THE TIME. I long for the day someone tries this shit with me. The first thing Ill do is get screenshots and dates. Then Id reach out to them, demand they admit it publicly and apologize. If they refuse I would put them on BLAST and not quietly either. My work is far too brilliant to be lifted by some talentless hack.
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| I wish a bitch would. |
