King Aminpour is a San Diego based attorney that is EVERYWHERE. I have known of him for a long time but a chance business meeting with Brett Davis and Sarah Morga at IQ Media was where we brought him up in conversation.
For all the negative stuff we hear about lawyers, King stands as a man of integrity and community involvement. He sponsors events, mentors young people and sets a VERY high standard of excellence. He was recently featured on the cover of the premiere issue of IQ Podcasts.
IQ Media CEO Brett Davis and
Dr. Marty Fallor
So what are the lessons we can learn?
1. Omnipresence - I recently went for a jog to Balboa Park. I saw Kings ads on billboards, the side of a bus, the bus bench, and even on a mobile billboard. Being consistently seen plants a subconscious idea of powerful positioning. The more places that people can see your message, the better.
2. Audience Segmentation - Most of his ads start with "Auto Accident?"
This IMMEDIATELY identifies who his target client is and also positions him in his field. He is not handling estate law, corporate deals, or divorce. His message IMMEDIATELY resonates with those that have been in a car accident and need a skilled attorney. Your messaging should be CRYSTAL CLEAR about who you are looking for.
3. Messaging - King proudly shares his story about becoming a lawyer at 19 and at the time being California's youngest attorney. His PR work shares his many community achievements and desire to help others. Messaging is a powerful way of letting your audience know WHY they should work with you.
4. Positioning - To be the best in your industry, you NEED to be consistently visible. King has been featured on the news, magazine covers, and in many articles because of his philanthropy and generosity to the San Diego community. He is a guest at many events and has established his "proof of concept" by earning over 100 million dollars for his clients. Positioning is what will set you apart from your competitors and puts you right in the spotlight.
Take a minute and review these four concepts. How can YOU use them to grow your business?
To find out more about King Aminpour, you can reach out here:
WEBSITE
