When a client starts working with me, the VERY first thing I do is a full diagnostic. I ask about 10 questions, and then I do a full review and Ill know what's wrong within 20 minutes.
The problem usually lies within 2 areas:
The business is flawed or the OWNER is flawed. Allow me to explain.
A business can have a perfect website, great marketing, strong conversion from Facebook ads but if the owner is a raging dick that spends 6 hours a day arguing with people online about Trump, calling them libtards and alienating his fanbase, this is going to be a SERIOUS problem. For the record, I wont work with people like this. Their egos dont allow them to change.
Conversely, a business owner can connect with her audience daily, have HUGE numbers of comments and likes, and seem successful, but if her website looks like a high school 90s Geocities project, she's created misalignment with a strong brand. People will go to the website, think its hot garbage and move on to better pastures.
So here are some things I look for when someone reaches out to me and says "Help, I am not making any money"
Owner:
Do they have a scarcity mindset and only sell low cost items?
Do they fight with people online or just post negative content all day?
Do they run their business like a hobby only checking in periodically and not being consistent?
Business:
Do they have a bad customer journey? Bad payment processes, shitty website load times etc?
Do they have terrible photos of their products and services and a "I did it myself" feel?
Do they have low quality social media and ZERO understanding of marketing, branding, sales, audience building, etc?
The owner or the business. Its always in these two categories.
Now that we have a checklist, lets talk about sales really fast.
Businesses run off algebra and patterns. You can either sell a LOT of low cost items to a lot of people OR sell a few high cost items to higher budget people.
Statistically, if you want to sell higher cost items, you'll need a larger audience.
A business should ALWAYS be attracting new fans outside the "fishbowl" (The fishbowl is the 20-100 people that LOVE your stuff but dont buy from you regularly).
So where do we find them?
*Media interviews
*Outbound FB ads
*Guest training in FB groups
*Recos from high audience friends
*Business meetups in your city
Remember that you also have to connect with them regularly. This is HUGE. This is what has kept me going with no ads, no cold pitches, etc. I regularly say hi to people online, send them personal messages on their birthday and offer my help if they are going through a tough time in life.
Notice that NONE of this involves selling?
The sales come because people trust me and like my vibe. Thats it. Nothing complicated.
Finally, the MOST IMPORTANT THING is to simply ask for help. You can get a LOT of great advice from friends and if you need to hire an expert, DO IT. (I can assure you an expert is cheaper long term than 6 months of bad sales).
Experts find flaws and fix them.
The point is, because this coach was willing to be humble and just ADMIT he needed some help, he got exactly what he needed. The sales were a byproduct of him implementing expert advice.
You need outside eyes. Period.
With that, Ill see you guys next time! - Rob the Warrior Strategist
The problem usually lies within 2 areas:
The business is flawed or the OWNER is flawed. Allow me to explain.
A business can have a perfect website, great marketing, strong conversion from Facebook ads but if the owner is a raging dick that spends 6 hours a day arguing with people online about Trump, calling them libtards and alienating his fanbase, this is going to be a SERIOUS problem. For the record, I wont work with people like this. Their egos dont allow them to change.
Conversely, a business owner can connect with her audience daily, have HUGE numbers of comments and likes, and seem successful, but if her website looks like a high school 90s Geocities project, she's created misalignment with a strong brand. People will go to the website, think its hot garbage and move on to better pastures.
So here are some things I look for when someone reaches out to me and says "Help, I am not making any money"
Owner:
Do they have a scarcity mindset and only sell low cost items?
Do they fight with people online or just post negative content all day?
Do they run their business like a hobby only checking in periodically and not being consistent?
Business:
Do they have a bad customer journey? Bad payment processes, shitty website load times etc?
Do they have terrible photos of their products and services and a "I did it myself" feel?
Do they have low quality social media and ZERO understanding of marketing, branding, sales, audience building, etc?
The owner or the business. Its always in these two categories.
Now that we have a checklist, lets talk about sales really fast.
Businesses run off algebra and patterns. You can either sell a LOT of low cost items to a lot of people OR sell a few high cost items to higher budget people.
Statistically, if you want to sell higher cost items, you'll need a larger audience.
A business should ALWAYS be attracting new fans outside the "fishbowl" (The fishbowl is the 20-100 people that LOVE your stuff but dont buy from you regularly).
So where do we find them?
*Media interviews
*Outbound FB ads
*Guest training in FB groups
*Recos from high audience friends
*Business meetups in your city
Remember that you also have to connect with them regularly. This is HUGE. This is what has kept me going with no ads, no cold pitches, etc. I regularly say hi to people online, send them personal messages on their birthday and offer my help if they are going through a tough time in life.
Notice that NONE of this involves selling?
The sales come because people trust me and like my vibe. Thats it. Nothing complicated.
Finally, the MOST IMPORTANT THING is to simply ask for help. You can get a LOT of great advice from friends and if you need to hire an expert, DO IT. (I can assure you an expert is cheaper long term than 6 months of bad sales).
Experts find flaws and fix them.
CLIENT STORY:
A VERY big name in coaching came to me because they had hit a stagnant point in business. We got on a call and I just asked him about 10 questions.
I shared a single sentence with him, his eyes got really wide and in the next two weeks, he closed $16,000 in sales.
In about a month, that number had gone to over $40,000.
(Ill bet you'd REALLY like to know what that sentence was.)
A VERY big name in coaching came to me because they had hit a stagnant point in business. We got on a call and I just asked him about 10 questions.
I shared a single sentence with him, his eyes got really wide and in the next two weeks, he closed $16,000 in sales.
In about a month, that number had gone to over $40,000.
(Ill bet you'd REALLY like to know what that sentence was.)
The point is, because this coach was willing to be humble and just ADMIT he needed some help, he got exactly what he needed. The sales were a byproduct of him implementing expert advice.
You need outside eyes. Period.
With that, Ill see you guys next time! - Rob the Warrior Strategist
