Dr. Rob Garcia, The Warrior Strategist

Dr. Rob Garcia, The Warrior Strategist
Powerful Life and Business Strategies

Wednesday, October 26, 2022

I skipped Military Influencer Conference this year. Here is why:

 




I'm Rob Garcia, a veteran magazine owner and visibility consultant. This year, I was scheduled to attend Military Influencer Conference in Las Vegas. Its an amazing event that brings veterans together from around the country. I went to one a few years ago and it was life changing. 

As the date approached, I started to realize that several events were starting to appear around the same timeframe and eventually it got too intense. 

I had a sleep deprived nervous breakdown in 2018 after a combat support deployment and my mom's death halfway through it. I walked out of my job on my 5th day and ended up in a park crying under a tree. I started to recognize symptoms of overload. 

*An Air Force PT test  was due by Oct 23rd that would require me to drive to base on a Sunday and lose weight before it so that I could run at a decent pace

*MIC itself, a five hour drive, taking me offline for business for four days. Gas and Air B and B costs.

*Put in charge of a 120 person social for my Reserve unit requiring donations, logistics, coordinating 30 people scattered around the country

*Being named a co host at a large business event in San Diego 

*A last minute print request for my magazine that cost me hundreds of dollars, required 2 designers and 20 hours of unpaid work 

All of this is on top of running a bi monthly magazine, 3 FB groups, a press release agency, and having a full portfolio of clients. 

I have had WEEKS of anxiety, sleep issues, and even weight gain from juggling all this in my head. 

I finally made the decision to cancel my MIC trip. It was just too much on my plate and its important to know limitations. 

Veterans are awesomely resilient. They push through when the country needs us and perform at amazing levels. That being said, this isn't an urgent combat situation. People shouldn't be giving me shit for saying, "ENOUGH" Veterans shouldn't be writing me telling me how soft the Air Force is, and that I'm breaking up business relationships by not going. (That person apologized later, which I appreciate.)

I will not apologize for putting my own mental health and life first. I think more veterans should forgive themselves and move on. There will be other events. Right now, I'm in a better place and I'm happy for my friends that CAN attend. I'll be back soon but right now, it's just too much. 

Rob 

Monday, June 13, 2022

How to Beat Inflation in Four Steps

 



Food prices have risen 10.8% according to the government Bureau of Labor Statistics. Gas prices have also risen considerably. I'm going to show you how to trim your food bill by quite a bit and how to get more money coming into your household. 

I have been a bachelor most of my life. I was raised like a feral wolf boy, shuffled around from house to house due to a challenging family situation. I learned to survive. 



Family Photo 


Before we start, its important to realize that many of you are end user consumers. It means you buy things that other people produce. It also means that you are subject to inflation and cost measures. There isn't a lot you can do to influence prices. However you can still affect:

1. How you spend and use goods
2. How much money comes INTO your household 

I'll show you how to be an early stage producer, meaning that YOU sell things that people buy. 

A few years back, I went into full entrepreneurship. No job, no boss. Just created a lot of income streams and started a group called Design Your Paycheck. I teach over 35 income streams that are VERY reachable by others. Today you'll learn a few. Lets get started. 

Shop Better
Finding specialty grocery stores can save you BIG. The Pancho Villa market by my house sells HUGE packs of chicken thighs for $3.50. They have a FULL section of low cost produce. The 99 Cent Store has lunch meat, cheese, veggies, fruits, and canned goods at HUGE savings. Remember that canned goods have huge amounts of sodium so buy sparingly. Check your weekly circulars for special deals and get to know which stores specialize in certain items. 

Completely eliminate: Bread, Cookies, crackers, desserts, chips. I know this may not go over well at first but they're expensive and really bad for you. You can find AWESOME recipes to cook in their place. More on that in the next section. 

ALWAYS buy the store brand. You don't need to pay for fancy labels or branding. Its the SAME FOOD. 


Cook Better 
This is where I shine. A few years ago, I started ironically going to the dollar store and making restaurant quality meals. 





For those of you that aren't great cooks, get an air fryer. You can throw in a COMPLETELY frozen piece of meat and have it fully ready to eat in about 40 min. Having a crockpot can completely change the game for families. Five hours before dinner time, throw in:

Small side of beef
Carrots
Celery
Onions
1 pack Lipton's Soup Mix

Don't add water, turn to high and let sit for 5 hours. 

As a snack, cucumbers sprinkled with Taijin and lime juice is REALLY good and kids love it. 

If you're feeding kids, sit them down and talk to them about foods they like and foods they hate. You can come to some very interesting compromises once you have their tastes down without turning it into a sugar fest. 


Earn More
Creating income streams is not nearly as hard as you would think. You can make Ebooks and mini courses on Canva.com for FREE. Take the tutorials and learn this amazing program and start getting creative. My very first course was a 5 day email sequence. Took me maybe 3 hours to create. Earned $1200 in 5 days. That's 3 hours of work. $1200. I didnt use ads, just let people know what I had created and what they would get in the course. 

Now imagine if you dial in on a topic that people want to learn about. You create an ebook for sale, a mini course, teach a workshop once a month on it, and start a paid membership site. You can VERY EASILY bring in a few hundred a month as you start and over time, the sales increase. 

You can start a media platform and sell interviews and social media promotion. You just have to stay consistent and let people know about it. 

If you want to learn more about developing income streams, here are my 3 best videos on it:

11 Recurring Revenue Streams 
https://www.youtube.com/watch?v=oMUj5DX7PdQ&list=PLdoIOKELmNFn-ZXvP8DAd_gESCWswd4N8&index=5&t=183s&ab_channel=bluedragonrob1

How to Create Your Own Stimulus Check
https://www.youtube.com/watch?v=Wo8pw_Tonzs&list=PLdoIOKELmNFn-ZXvP8DAd_gESCWswd4N8&index=20&ab_channel=bluedragonrob1

3 Ways I Made 10k or More
https://www.youtube.com/watch?v=CReO-jaADTM&list=PLdoIOKELmNFn-ZXvP8DAd_gESCWswd4N8&index=38&ab_channel=bluedragonrob1


Spend Better 

- Get rid of cable and your sports package. Both utterly worthless.

- Going out to nightclubs on the weekends needs to go as well. 

- We are approaching summer. Frozen towels and a good fan are FAR cheaper than A/C 

- You don't need the newest Android or Iphone the day it comes out. Learn some restraint. Over time, the price will reduce dramatically. 

- Cut down on alcohol and booze. If you need them for stress relief, try yoga or going outside more. 

If you guys want to learn more about Design Your Paycheck and creating your income streams, the signup page is below. My students have made over $50,000 in combined sales and there is a FULL archive available to you so you can easily download a guide and learn quickly. 

Inflation is tough. But income streams are the great equalizer. - Rob the Warrior Strategist 

DESIGN YOUR PAYCHECK GROUP - http://www.yournextlevelofsuccess.com/design-your-paycheck.html

Tuesday, May 24, 2022

I Fired a $550 Million Dollar Client....And It Was The Best Thing I Ever Did.....

 




As entrepreneurs, too often we take on jobs that turn into nightmares. As we develop over time, we start to realize that not all clients are cut from the same cloth. We turn a blind eye to unprofessional comments, unpaid extra requests, and general shenanigans that the average 9-5er will never have to deal with. 

A friend hooked me up with a sweet deal at the time. A major corporate level firm needed a magazine created for them. My friend had been working with them for a few months and we agreed to the following terms: 

* I would retain editorial control 
* I would create a 30 page magazine for them and let them use my logo 
* I would print 100 copies once approved 

Easy right? Not so fast. My first mistake was to not draft a contract. Amateur mistake but I had no idea that the chain of events would occur. If I had a contract, I would have had my deliverables and SCOPE OF RESPONSIBILITY clearly outlined so that my roles would be clear. 

I put in a LOT of hours driving to their corporate office. Interviewing 20+ employees. Transcribing their interviews into readable content. Finally I submitted a draft to the designers. Keep in mind 3 months had gone by. 

The holidays roll past and I got a single message from the designers saying, "We sent our draft to the CEO for approval. That's what we are waiting on." 

Ok, cool. Around the same time, my friend is no longer with the company. The entire marketing staff has either been fired or quit because the company's management has been HIGHLY unprofessional and borderline verbally abusive. 

A month rolls past with zero communications. Then I get an email out of the blue from a recently promoted newer hire that has been placed in charge of the project. He has ZERO experience with magazine work. None. 

"Ill just make up a bunch of shit and invent
managerial responsibility"


Right out the gate, he is demanding to know why the project is so late, and is asking for a partial refund. I get on the phone with him immediately because he has no idea what's going on. 

Keep in mind we are total strangers. His first words to me over the phone were, "I saw your draft. That work wasn't even up to the level someone would read on the shitter." 

Great first impression. Super professional. 😮

It would get worse. 

I found out that he had the designers make a draft that inserted HIM as one of the interviewees. He kissed an impressive amount of ass and presented himself as some kind of business genius. He added several pages (keep in mind this bumps up my printing costs and was NOT approved by me.)

Immediately, he sent a three page document "that he got from some vendor" that listed out suggested changes. It was in multiple fonts and was extremely sarcastic: "Cmon, who is using gradients? Its not 1994!!" This document would add an easy 55 hours of work to myself and the designers. 

At this point, I realized that these modifications were illegal. He might have approval authority but he did NOT have the ability to override my editorial control, add content that I did not approve of, nor INSERT HIS INTERVIEW in my issue. He also did not have the right to get suggestions from "some vendor" that adds to my work hours unpaid. 

I wrote him a very direct email and called him so that we could agree on this project. I offered to walk away and refund him the cost of printing. That way he could make it however he wanted. He agreed. 

The next day he wrote me a summary email and cc'd the CEO. In it he listed several bullet points outlining what I agreed to. Release of editorial control, payment of printing cost, and his assumption of control of this project with no further deliverables from me. 

Then I saw it.

The final bullet was the last straw. 

"Rob agrees to pay company a partial refund." 

Umm, no I didn't. You just lied about a conversation topic that we never had. 

This clown had inserted that at the very bottom hoping to get me to agree to pay printing AND a partial refund in writing.  

At that point, I responded and cc'd the CEO outlining the four breaches of the proposal agreed to by the original deal with my friend and I. I consulted a lawyer who advised me to bail on this deal ASAP. 

I wrote a check for a few thousand to cover printing cost and walked away from this nightmare. Did it sting a little? Yes. But in the long run, I was able to focus on clients that were amazing. The ones that were grateful and didn't try and pull shady shit like this. 

The guy I had the issues with ended up writing to my friend begging for help because he was way over his head. Apparently he pissed off the designers, myself, another vendor and now management wanted his head on a stick because he isn't nearly as smart as he thought he was. 

My friend happily wrote out a detailed response that was appropriate to this guy's level of ego. 

Lesson learned: Fire your worst clients. They aren't worth the headache. 









Tuesday, March 1, 2022

US Marine Turned 7 Figure Business Owner Marshall Terrin Launches New Program for Professional Growth

 

Marshall Terrin is not your average US Marine. After enlisting with a high school diploma, he served in Ramadi, Iraq during some of the most war torn years in OIF. Marshall knew that he wanted to be a business owner and immediately launched an oxygen bar which grew into several. He grew his company into a 7 figure business by the time he was 25. 


His business venture a success, he branched out  and started several other companies and getting into advising and mentoring. 

His latest project Operation Impact is for civilians and Veteran Impact, a free resource for veterans transitioning from active duty. 

Marshall's vision is to use numerous resources and experts to create a community based on success and growth. Launching Saturday April 30th, Operation Impact and Veteran Impact are exciting ventures that promise to create a legacy of success.

To find out more, visit www.operationimpact.com  

Click here to watch Marshall being interviewed on the Brett Davis Podcast: LINK